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PATREON

PATREON

(Para leer este texto en Español, haga click aquí)

Welcome! I am Josie Watson

I’m a painter, art director, and entrepreneur in the IT-Arts world. I make paintings with my own hand technique and personal style, and I enhance them with Augmented Reality (AR).

To present my artwork, I create immersive art experiences in the form of interactive art exhibitions. My goal is to merge art and technology to bring them closer to people through my art brand:

 www.watsonart.com

Into another dimension

The fusion of art and technology gives me the possibility to expand the limits of my artistic expression. Technology gives imagination the power to become real in the digital realm. In this way, imagination can be felt through the eyes, ears, and body movements, allowing artists like me to shape our own worlds within a parallel dimension and invite others to experience art.

To do this, I use AR as a function that allows me to add digital information such as sounds, movement, shapes, colors and objects onto a tangible work of art. The work of art becomes an anchor to reality and a threshold to the other dimension.



COVID-19

After a year of travels doing my own research on IT-Art, I was about to travel to Buenos Aires -Argentina- to do an installation for the BA Arts Week, but then COVID-19 pandemic was announced. I was obliged to stay in Berlin with hardly any money and living on a friend’s sofa for two months.

Sadly, the pandemic impacted so dramatically Argentina that the economy came down (once again) and now it’s certain that the know-how I got through the last 4 years of research and experience would never have a professional possibility in my home country.

Resilience

From April to June 2020 I devoted myself to study even harder and create a new inspirational project inspired by Berlin. Since my first visit to Berlin in 2019 my impression is that this is the only city in the world where the rhythm of life had stopped many years ago and the pace of life develops in slow motion, as if the needles of the clock turned counterclockwise.I nourished myself during Corona with the dreams of Albert Einstein, astronomic studies on dark matter and time’s relativity theories, my own life-death experience and the company of exceptional people who also understand what it means to me that in Berlin “Time has Another Art”.

Your support

So far this shift of plans has become the greatest opportunity in my life as I presented the new concept in Berlin and was granted with a studio and a two years VISA! So now it’s my time to reinvent myself and achieve the last missing point: Economic support.
For this I’ve decided to create a community around my art production. People in the Watsoñando Family support financially me and my remote team of artists.

My community receives first-handed information about WatsOnArt’s productions, behind the scene insights of my current new life in Berlin (thoughts, photos, videos, notes, podcasts), and have the exclusivity to give direct feedback on my ongoing productions. This financial support inspires me to study my art concept more deeply every day and to focus solely on producing my best art possible.
So now, with this blessings and your help, surely it is time to go for it a 100%

 

I invite you to become part of the “Watsoñando” family (“Watsondreaming”) a private community of people that supports my art productions. I believe art saves people and so I want to wring its influence to you through my artwork. My main motivation is the community I work for and belong to. Your participation means the world to me.
You become a member by doing monthly donations. On behalf of your amazing help you receive a reward. Absolutely any help is a massive THANK YOU.

I am producing a new collection of paintings inspired by Berlin called “Time has another art” that will be exhibited in this city with it’s own performance show in a private event where I will invite you soon 🙂

My community’s support goes to:- Art supplies- Art Concept research- Performance’s expenses- Artists collaborations- Life expense

How much things cost in your life Josie? (to have in mind)

5 euros = One round-trip day ticket. Monthly transportation: 95 euros p/person.
10 euros = 1 professional brush. Monthly art materials: 600 euros.
25 euros = One tube 200 ml paint. Monthly painting expenses: 300-500 euros.
50 euros = Electric equipment. Monthly equipment exps. : 200-600 euros.
200 euros = One big sized canvas.
400 = Half of a studio rent.
750 = Half of life expenses of one person living in Berlin.

 

From Buenos Aires to Berlin

From Buenos Aires to Berlin

The trip out of Buenos Aires

Before launching the online sale in Argentina I felt I needed to learn more about what was happening in the world regarding this new form of art. I suspended all my activities in Buenos Aires, closed my studio, gave the keys to my good neighbor Brenda to water my plants and left on a trip only following my intuition.

 

Scotish Landspace at Cairngorms National Park, summer 2019

Low-cost Millennial

I could only afford one ticket to go, so I took it to Europe. I had been saving for the last 5 years for this trip, but the frequent devaluation of the Argentine pesos didn’t help so I had really moderate savings. I could accomplish a year of travels thanks to three things: 

– The most important: The help of the people who hosted me when visiting their city.

– 80% of the trip was possible thanks to the App TrustedHouseSitters. I had good childhood experience on taking care of large houses and pets so I easily gained a good reputation in the app. I took sitting places quite seriously. It gave me the time to get into the real pace of each city from the local point of view, not only the touristic. The main difference is having some responsibility in the place you stay, as someone´s pet or home.

– Living a low-cost lifestyle. There are always different budget plans to get to know a city and the opportunity to live the lowest is always a lifetime one. Enjoy the ride as it comes.

 

Taking care of "Bear" near High gate's cemetery in London.

Between London and Berlin

In the last 6 months I found myself going back and forward between London and Berlin, the two cities that were calling my attention the most and where I could find the best professionals and artists involved in the development of this new art genre.

The results of a year of research

Through this year I was invited to go back to Paris to participate with an interactive installation for the 2019 “Nuit Blanche” event at the CRI (Centre de Recherche Interdisciplinaire) and also to London to exhibit at the first “Tilt Brush Global Contest & Art Fest” (by Google) at the Realities Centre (London´s official Virtual Reality lab). Finally, I was introduced to 3DRuhr lab in Essen, Germany and invited to create a version of Automatic City of the Ruhr Area in the second semester of 2020.

Exhibition at the Realities Centre in London, January 2020

Urban Symphonies

I learned the meaning of “Urban Symphonies” through Sofía Mellino, an argentinean artist radicalized in Essen, Germany. She was the last artist I got to meet when coming back from London’s exhibition to Berlin whilst the frontiers were shutted down and Coronavirus started striking the world. Someone sent her my number (written on a potato chips packet) and she called me when I was in Amsterdam so it was easy to plan a visit to Essen. Sofía is a video artist inspired in Urban Symphonies, also known as a City Symphonies, a cinematic experimental audio-visual form that focuses on showing all aspects of a city. She showed me through history that how cinema directors have presented cities has determined the way we see, imagine, create and remember them. Cities are given the capacity to act, either making them interact with the characters in the film, or represent a character on its own. I embraced this new concept and started to work together with Sofía on the ideas and production lines for Automatic City of Berlin and the oncoming version of Automatic City of the Ruhr Area, where she lives and directs her projects.

First visit to the FabLabs of the Ruhrgebiert, Essen, Germany.

COVID-19 = Going back home trip cancelled

It was March 2020 and I was planning to go back to Buenos Aires to mount an “Automatic City” art installation for the Art’s Fair week in Buenos Aires for the Hipodromo de Palermo (the city’s horse race stadium) official opening. I was gathering the initial group of artists for this event and we were all so excited of how far our first collaboration had taken us. I was creating in Berlin an art network from producers, artists and investors interested in my work and even sponsoring that art installation. 

 

"Capítulo Uno, despertar en silencio" show at the theatre Santos4040, Buenos Aires.

A new beginning

But the news about COVID-19 made me face a life changing decision. Going down to Buenos Aires might mean not being able to come back in May as I had planned and loosing this new network. Plus the crisis in Argentina would most likely sink me with it. On the 13th of March I decided to change my ticket back home and stay in Berlin at a friend’s place who hosted me at his couch and let me settle a working desk for me to start a new production that was already beating in my heart: Automatic City of Berlin. 

Berlin = “Time has another art”

The worldwide coronavirus situation enhanced my inspiration towards the main concept: Time. While travelling through the EU and UK I identified each city with one concept. If London was “Business”, Paris was “Facade”, Madrid was “Marble”, then Berlin was “Time”.  

Despite being the capital of one of the wealthiest and most powerful countries in the world, Berlin’s daily pace still follows a slow-motion deep contemplation of details, life and humankind. Berlin is not a beautiful city in the traditional sense: it used to be poor and it’s still sexy because of the relaxed mindset of the people that choose to live in it.

Coming back from London to Berlin I could already start feeling how time was being stopped all over the world. Countries being locked down, train trips being reduced, flights almost reduced to repatriation, shops closing, restaurants empty, desolated streets. When I arrived in Berlin the breaking-notion of Time that the city had always given me to reflect was imposed all over the world. If there was a place for me to do quarantine was Berlin.

A photo of Berlin by Josie Watson on March 2020.

Why Berlin?

Getting to know Berlin inspired the resignification of Automatic City. Automatic City became a 3D parallel reality in itself to which I travel to express and understand my life in each human organization that reality presents to me. And it could be, to you, an immersive fantastic reality that would feature different cities of the world through different moments of my life and of our collective history. In this sense, producing Automatic City of Berlin during the COVID-19 pandemic would allow me to preserve both my and other people’s impressions of how time appears to have stopped for humankind, everywhere.

Reference: “Berlin: Symphonie der Großstadt” (1927) – Walter Ruttmann

One of the most recognizable creations tagged as City Symphony is “Berlin: Symphonie der Großstadt” (1927) from Walter Ruttman as he allowed us to understand how Berlin was in those times. Surprisingly, throughout the film’s footage, no recognisable monument of Berlin appears, resulting in an absence of recognisable elements that make the city of Berlin an allegory of the metropolis of the time with all its faults and virtues.

The value of heritage

The past has a fundamental and principal value in the personal and collective identity of individuals and societies. The past continues to have strength as an identity phenomenon. As a reference of what we were, what we are and as an answer of what it can be. And in this sense, cultural goods play a fundamental role, since it is the tangible objects that evoke that past. That is why we consider Heritage to be objects or elements of great value. Like heritage itself, its value depends on the social and historical context in which it is analysed. In the current context, it may be an economic resource as a tourist attraction or as a museum or educational resource. The case is that in order to appreciate heritage, the use it is given has a lot to do with it, as well as the symbolic value it has for the people around it. The main value of Cultural Heritage is what it represents in today’s society, its historical value as a resource to generate identity, prestige and strengthen the culture of the people.  But its historical value is not the only appreciable value. Its aesthetic beauty can be a great attraction as an element that evokes a brilliant past or as an artistic model.

A remain of the wall of Berlin by Josie Watson on April 2020.

Into another dimension of time and space

A Urban Symphony is the creation of a new city that results from the creator’s own vision of an urban space, an artistic expression that needs the configuration of a space that constitutes a reality. Selecting urban places means building a certain reality and pursuing the development of a new architecture based on the two fundamental elements of film content: time and space. Author, time, space and subjectivity are the basic subjects on which the film contributions of the symphonies are based. The sensation of similarity to real space produced by the film image is so powerful that it makes us obviate the flatness of the image, giving the film space the third dimension in the collective imagination, that is to say, that our perception reacts to the film image as to a real space and, nevertheless, we are before a realistic representation of an imaginary space that seems to us to perceive as true.

Bicimático
Autobusmático Buenos Aires WatsOnArt Josie Watson Arte
"Bici-mático" painting 2012 by Josie Watson.
Photo by Josie Watson on April 2020.

 

Millennial Identity

I understood the importance of highlighting my identity as a Millenial by analysing my own ways of production. I was born in 1988 in Argentina in a world where the internet was not yet available to almost anyone and I knew life before globalization. I took analog photos, watched movies in VHS, heard music on the radio, taped my beloved tracks on cassettes, used floppy disks, fought with my siblings over the use of the landline for internet, played the first arcade games, went back to the middle age with Age of Empires, used ICQ to meet strangers and MSN to chat with boyfriends, worked for an agency creating backgrounds for a private Stan Lee’s videogame project and applied Augmented Reality on my collection paintings. Millennials saw life change early enough to embrace the digital era as our own identity yet still keep the inner analog pace of time. 

Augmented Reality

Augmented Reality (AR) is a digital feature that allows a device to display films, animations, sounds, effects, words or any source of information on a real object. After tracking and recognizing a designated image/form placed in reality (called “marker”) with a special AR camera integrated inside a digital device, the tangible form gets enlarged by the addition of a digital form of art, the connector within this two realities will be a broader concept or form of art in itself that we call IT-Art.

An espectator feedback on the exhibition at the Realities Centre in London, January 2020.

 

Innovation

By using Augmented Reality to create a Urban Symphony about Berlin I approach an intention of creating a poly expressive symphony starting from a piece of art itself, a collection painting playing it’s own role in a particular space and time. The viewer ends up feeling how the art is enhanced into deeper realities with multiple inner concepts and interpretations triggering the search for his own and finding it in the new IT-Art identity.

From Art to IT-Art

To explain it in a more familiar way, IT-Art is different from traditional visual art: it is no longer a tangible piece of this world that invites us to travel through our imagination to a fantastic world, but a form of digital art that uses a real-world anchor to help us enter a parallel reality and enables us to choose, using technology, how long we’d like to stay there and how to come back to reality through the tangible art.

"Reflection" IT-Art (original oil painting on canvas and digital animation and sound) by Josie Watson.

 

Life after COVID-19: A new perception of technology 

If there is something the human race will not forget after Coronavirus pandemy is how the Internet became an essential necessity to connect and take care of others. From the health systems online updates of the spread-deaths-recovered of the disease, to meetings online via Zoom and people finding time to learn new creative skills through social media (as Millennials and Centennials did since they were young). We can say that from this situation on the Internet gained its own cultural heritage and technology became closer to save people. This is why the expression of Berlin during the current situation has to be made through the fusion of art and technology.

First official IT-Art

My goal would be to create the first official IT-Art piece of art inspired by the city of Berlin in a precise historical circumstance. After the experience in Buenos Aires as a local private production and trial of many forms of fusion of art and technology, WatsOnArt was ready to produce a more mature piece of art focusing on the IT-Art new concept. 

Exhibition “Automatic City of Berlin – Time has another Art”

The final outcome of this production would be a collaborative exhibition with a special performance that could be visited by the public to experience IT-Art live. The production of this exhibition would be an IT-Art form itself created through online collaboration as many of these people live in different parts of the globe and would be able to connect through the internet, until lockdowns are gone and they can finally meet in Berlin.

Photo of a rolled up copy of "Alta en el cielo" IT-Art. 

IT-Art product

The importance of creating a product out of this first IT-Art piece through printed copies on paper or stretched on canvas sold online is to present IT-Art as an art genre initially close to people (accessible prices) and into their houses. The pre-release would be made through Kickstarter, fostering a community of art and tech lovers in search of new trends. The incomes of this pre-release would be used for the marketing of the product. Finally the product will be released in WatsOnArt e-shop and the incomes of that sales used to create the next IT-Arts.

Kickstarter

For this, I created a Kickstarter campaign to raise the first funds for this new production.

To be continued: Click to read about the Kickstarter campaign.

Photo of a mural in a random street in Berlin, April 2020.

The origin of WatsOnArt

The origin of WatsOnArt

Who am I?

My name is Josie Watson and I am an argentinean artist of Scottish descent. I am recognized in my country for the series of paintings “Automatic City” inspired in the City of Buenos Aires (my homeland) that introduced me to the local market at a very young age. Through this series of paintings and my interest in technology since childhood I would introduce my self in the inmersive realities world where art and technology fusion to express the new digital era identity in it’s own new art genre: IT-Art. 

"Femme-Automatique" painting, photo taken on 2011.

 A young art career

I started to paint and exhibit my work at the age of 10 thanks to the tutoring of many argentinean renowned artists who treated me as a colleague from the beginning. They all agreed I needed to study art on my own because I had a unique style, which was rare to happen at such an early age and could get incorrectly influenced by attending their classes. As I was already disciplined and committed to my art I followed their advice and frequented their ateliers as a friend to collaborate and enjoy each other’s art while creating my own studio at my parents home and painting daily. By the age of 19 I was working as an assistant in an art auction house which also gave me the understanding on the real economics of arts. This way I could accomplish all the aspects of an art career from a young age. 

"Femme-Automatique" at an Auction Exhibition at Arroyo Remates, Buenos Aires 2011.

First sales 

The paintings of my series “Automatic City” were introduced to the market in 2010-11 (when I was 20 years old) through one of my art colleagues, Adolfo Nigro, who presented them to a galerist. A peculiarity, only the few people that knew me directly knew my age,  but in the art scene of Buenos Aires people guessed that by my name I should be a man of 60 years old. This was also because of the size and quality of the paintings, for how long my CV showed that I have been exhibiting my work and the coherence of my visual work. 

Congreso Nacional Buenos Aires WatsOnArt Josie Watson Arte
"Como llueve de abajo para arriba" painting by Josie Watson.

From “emerging” to “consecrated” artist

Through the years I achieved top sales in the “Emerging artists” category. In 2014 I was invited to exhibit at the British Arts Center where I did a large exhibition in which 80% of the paintings were already owned by collectionists of the city. The exhibition was displayed on a three floored gallery and attracted the attention of many gallerists and curators. In 2016 my painting inspired in the National Congress of Argentina was auctioned in the “Consecrated artists” category positioning me together with my art colleagues. The painting was bought as a gift for an important argentinian politician.

 

Need of innovation

Since then I had the chance to exhibit almost anywhere I applied to, but by 2016 the exuberance and solemnity of saloons and museums felt empty to me. I felt that there was something missing between the painting and the viewer. Without being completely sure of what I was doing but following my intuition, I invited some friends and artists who’s creative work I admired to create a collaborative exhibition inspired by the same series of paintings. They all gave me their own professional approach to the series and I created a plan to fusion all the feedback. None of them really knew what we were doing until the very first exhibition that took place at the art space of Banco Ciudad (the official bank of the city of Buenos Aires).

 

First exhibition “Automatic City of Buenos Aires”

We jointly created an interactive exhibition inspired by the city we lived in, where traditional art forms (paintings, drawings, sculptures, and an installation) were fusioned with technological forms such as sensors, lights, mapping projections, augmented reality and interactive features. Under my art direction, each fusion was fused to enhance the art in a way that would connect the tangible form to the digital form, and by doing so I found that the new generations have a new understanding of art. A new concept was born that, I trust, will very soon develop into a new art genre that I called IT-Art.

 

"Bombonera" painting and IT-Art by Josie Watson.

Millennial =  Born in a world in a crisis

In 2017 the economic crisis in Argentina was bad again and made us all work extra hours or double work to get enough money to pay the bills, besides our creative projects. Our time to meet was reduced by this and the energy each of the artists could give was limited. So I decided to take the exhibition into my own hands and turned it into a project under my direction and focus on taking the best out of each artist’s time. We were all highly motivated, so having someone devoted to the project 24 hs was crucial to accomplish our goals.

For this, I lowered my own working hours, reduced my income, learned to live with the essentials, quit many activities and only kept my work as a muralist for “Proyecto Balvanera”, a neighbors activity to paint the gray fachades our district. Someone was needed to direct this new project and I was the one who could really understand each artist’s creation and take it further into a bigger project. I could see it’s future.

 

Interactive Instalation at Banco Ciudad, 2017.
Interactive Performance at Theatre Santos4040, 2017.

You are Josie Watson?

The project exhibitions demanded social media marketing and a Sponsor. I presented myself to the Banco Ciudad, private sponsors, the city of Buenos Aires government and some investors. Almost every time I heard the same expression I had heard many times since I started exhibiting my work since the age of 10: “You are Josie Watson? We were expecting to meet a old man of around 60ish… not such a young woman!”. Believe me, that may sound like a funny anecdote but it also brought many sexist situations, insinuations, pre-judgments, discrimination and twelfth different stories of different people intending to manipulate the project. I took all this experiences as necessary learning for something worthy coming later.

You are Josie Watson?

The project exhibitions demanded social media marketing and a Sponsor. I presented myself to the Banco Ciudad, private sponsors, the city of Buenos Aires government and some investors. Almost every time I heard the same expression I had heard many times since I started exhibiting my work since the age of 10: “You are Josie Watson? We were expecting to meet a old man of around 60ish… not such a young woman!”. Believe me, that may sound like a funny anecdote but it also brought many sexist situations, insinuations, pre-judgments, discrimination and twelfth different stories of different people intending to manipulate the project. I took all this experiences as necessary learning for something worthy coming later.

Josie Watson and Carlos Leiza, Head director of Art and Pledge Department of Banco Ciudad, 2017.

First fundings

I gained the Banco Ciudad (Official bank of the city of Buenos Aires) sponsorship for a year and two public funds, one to keep my activities social mural activities in my neighbourhood and the other one for the exhibitions production. I also received private funding from a collectionist who knew me for several years and for whom I had created a special painting “Alta en el cielo”. The inspiration for the painting came from his -positive- farewell to his dad, with whom he used to walk to the obelisk every Sunday for many years. He chose some characters, the place represented and some colours. When I told him about this exhibition he didn’t doubt that he would sponsor us. In a country in crisis, each support was essential, as my main worry was to pay the artist’s work to create and maintain a solid network.

WatsOnArt

The bank’s sponsorship helped us make the exhibition itinerant for one year and for each presentation develop each fusion a little bit further into this new concept. When the period was over I turned all my new know-how into an art brand which I called WatsOnArt.

It took me a while to find the name for my art brand. It was on 2008, ten years before, while I was chilling with one of my eledest sisters, Vicky Watson, under our parents backyard straw hut that she said to me: “When you grow up you are going to have your own business and it’s going to be called WatsOnArt!”. I remembered this right after I wrote down “WATSONART” on a shit of blank sheet of paper.

 WatsOnArt is a future collaborative IT-Art platform-to-be that currently provides immersive value to paintings as a minimum viable product. In detail, it’s an Augmented Reality App that extends the story told by the art pieces through a display of digital animation, capturing the viewers attention back towards the tangible painting.

With WatsOnArt I produce interactive artistic experiences focused on cultural heritage content. Each production merges the effort of artists from different disciplines working remotely for one main goal: the creation of a collaborative IT-Art piece.

I funded WatsOnArt with a three based cyclic method of production intertwined by the concept of Interactivity through IT-Art:

– Art Production: Automatic City exhibitions inspired by cities of the world.
– IT Development: Development of collaborative platform for IT-Art.
– Products: Production and sale of IT-Art products.

 

 

First products

In decemeber 2018 I created the first IT-Art products and tested its sales in Buenos Aires. Results were successful and showed me they worked perfect to bring this new art form closer to an audience not familiar with immersive content or even not close enought to arts.

 

Following Gardel’s steps

The economic crisis was striking back in Argentina by January 2019. I joined the big brain rush of millennial tired of having everything so difficult in Latinamerica and bought one-way ticket trip to Europe with absolutely no plan. I would only follow my intuition, the one that had lead me to the creation of WatsOnArt. If something was certain was that I needed to go on a trip to learn more about this new form of art. For this I had to close down my art studio and say farewell to the city, my homeland, that had inspired me initially.  

It is said that to be recognized in your country you have to find success somewhere else first. That’s the story of Carlos Gardel, one of Argentina’s most renown tango musicians who’s music was only acclaimed when he came back from finding success in Paris.

First Interactive Exhibition at Banco Ciudad, July 2017.

2020 VR Tilt Brush Art Fest & Tournament with AR Art & DJ’s

2020 VR Tilt Brush Art Fest & Tournament with AR Art & DJ’s

WatsOnArt’s official debut in London

On the 13th of February 2020 WatsOnArt presented “Automatic City”, an interactive expression of the city of Buenos Aires that could be enhanced with Augmented Reality through WatsOnArt´s app, adding more fun to the VR scene of the Tilt Brush Global Contest & Art Fest organized by the Realities Centre at the Huckletree space in Whitecity. The Venue gathered VR artists and specialists through the day who where compiting digitally for an outstanding first price. During the event Josie Watson presented WatsOnArt to the public and everyone enjoyed travelling to Buenos Aires through her art. Have a look on the video! 

WatsOnArt’s goals are fantastic: “I am working on WatsOnArt to become an open platform for artists, solving many problems technology is not yet having in mind for this market, and at the same time a sponsor line to create paintings inspired in new cities of the world starting with London and Berlin in 2020. My time in London started with a 5 days visit and extended to 6 months. Coming here is always amazing. London understands art as differentiation makes our products unique, impressive and long lasting in people´s memories. I look forward the network I am managing here and in Berlin for this production. I am really excited about this event and the opportunity to collaborate with the Realities Centre!”. Josie Watson, Founder and Director. The artist got confirmed two oncoming exhibitions for 2021 that will include this cities in her interactive art project. “Having London and Berlin as muses is something I dreamed all my life, I am really looking forward to it”. 

Josie Watson, a renowned painter of Argentina, started in 2017 with some casual research on interactive installations developing an itinerant exhibition for Banco Ciudad, the official Bank of the city of Buenos Aires. For this, she directed a team of artists and programmers and received a public fund and the banks sponsorship. This first experience made her understand the massive impact of art fusion with technology in service of culture and founded WatsOnArt. Since then she has been using her real case of production to analyse the process of AR implementation in real installation and interactive art exhibitions. As a millennial, savvy for solutions, she created a business plan and is working on a platform that gives solutions to artists and art to people at accessible prices. With features as AR/VR, online shop, B2B integration and more. WatsOnArt aims to be the main platform for this new art genre: IT Art, how Josie Watson calls the new digital era cultural identity.   

 

Global Tilt Brush Art Fest And Tournament Taking Place In London Next Month

You can either spectate or take part.

Google’s Tilt Brush app has been the cornerstone of virtual reality (VR) artistic expression since its launch in 2016, allowing artists both amateur and professional to paint in three dimensions. Many competitors have arrived over the years but Tilt Brush still remains a firm favourite which is why the Realities Centre in London is hosting the UK leg of the Global Tilt Brush Art Fest and Tournament taking place next month.

The event is for artists and VR fans alike, a community get together involving food, music and some friendly competition. For those actually participating they will be able to compete to make the most immersive VR art environment, having 45 minutes each. To add a party vibe to the proceedings a live DJ will be broadcasting via Twitch entirely in VR powered by TribeXR.

London is the flagship event for the 2020 Global Tilt Brush Art Fest and Tournament which currently takes place in eight cities worldwide: Toronto, Boston, New York City, Vancouver, London (Canada), San Francisco, and Los Angeles. The cities have their own local participants competing for prizes based on their artwork, with local and then two grand prize winners for the Another Reality ARtist Award, and Another Reality Best New ARtist Award.

Prizes up for grabs include being featured on a Times Square Billboard, £750 ($1000 USD) and an all-expense paid trip to an AWE conference in either Santa Clara, Tel-Aviv, Munich, or Shenzhen, winners choice. Further prizes are due to be announced over the coming weeks.

The Global Tilt Brush Art Fest and Tournament will be taking place on Thursday, 13th February at Realities Centre London, from 12pm – 9pm GMT. Spectator tickets are available for £3 GBP, the All-Access pass allowing you to compete costs £17.

For further details on the event head to the official Eventbrite page, and keep reading VRFocus as further updates are announced.

BAAEX – Buenos Aires Art Experience

BAAEX – Buenos Aires Art Experience

Del 12 al 15 de abril del 2019 se llevó a cabo en el Hipódromo de Palermo el primer festival de arte contemporáneo Buenos Aires Art Experience (BAAEX), en el que se presentarán obras de más de 150 artistas multidisciplinarios. Los organizadores del evento aprovecharon el gran impulso cultural que se lleva adelante anualmente en la ciudad de Buenos Aires en la Semana del Arte. BAAEX se realizó en paralelo con las ferias arteBA y MAPA como una tercera alternativa para que el público ya presente en la ciudad pueda conocer más arte argentino. La entrada fue libre y gratuita para toda la familia. 

La artista Josie Watson participó en los exteriores del predio con sus pinturas (originales y copias) inspiradas en la ciudad de Buenos Aires, presentando por segunda vez el flamante proyecto WatsOnArt, de su autoría y dirección. Se trata de una propuesta tradicional y digital con la que las pinturas, que expresan lugares y costumbres de la ciudad, se pueden ver de manera animada por medio de los celulares de los visitantes. Logrando un interesante número de ventas y con Mercadopago como facilitador para la compra inmediata, WatsOnArt disfrutó en BAAEX de un público muy interesado. La afluente venta de reproducciones a precio accesible permitió la difusión del arte de una manera innovadora e inteligente, concretando también la venta de originales a coleccionistas que visitaron el predio.

 

El director artístico del festival, el artista plástico y diseñador Filio Acosta del Río propuso BAAEX como una experiencia integradora de pintura, escultura, dibujo, arte callejero, fotografía, body-painting, arte infantil, danza contemporánea, desfile de moda, performances y arte interactivo. Orientado al público en generalcomo también para coleccionistas y entendidos en arte. 

Un porcentaje de las ventas de obras fue destinado a la Fundación Aliento de Vida Animal, que tiene por objetivo principal rescatar animales maltratados. WatsOnArt participó con la causa con sus ventsa y espera seguir apoyando a BAAEX en sus siguientes ediciones. 

Feria Plaza Honduras, Palermo

Feria Plaza Honduras, Palermo

Declarada una de las siete mejores ferias de antiguedades de la ciudad de Buenos Aires, la feria de la Plaza Honduras, oficialmente conocida como “Plazoleta Julio Cortázar” recibe cada fin de semana 10.000 visitantes que recorren las apiñadas calles en búsqueda de productos artesanales de alta calidad. Situada en el corazón del barrio de Palermo, esta feria se destaca por estar incertada en uno de los barrios más pujantes de la ciudad. Grandes empresas de software, marketing y producción cinematográfica se encuentran en la zona, atrayendo a un público especialmente interesado en cultura y tecnología.

La feria ocurre de viernes a domingo, con una afluencia de personas de distintos gustos según el horario, por lo cual fue importante para WatsOnArt presenciar todos los horarios y conocer así las horas más interesantes para acercar sus productos a la gente. Llamativamente los horarios menos transitados fueron los de mejores ventas, ya que las peronas buscan al refugio de la sombra un entretenimiento innovador, a la altura de sus especialidades profesionales. Las pinturas interactivas inspiradas en la ciudad de Buenos Aires fueron cálidamente recibidas tanto por los visitantes como por los mismos feriantes, quienes agradecieron la diversidad y modernidad que los productos le aportaron al circuito.

Con visitas inesperadas, desde ministros de turismo y cultura de otras provincias del país, hasta grandes empresarios internacionales, la temporada de vereano 2018-2019 que WatsOnArt desarrolló en Palermo le permitió acercarse a un público idóneo conectado a redes transatláticas enfocadas en la preservación del patrimonio cultural. No fue menor la rección al encontrar las pinturas de la jóven artista y emprendedora argentina, Josie Watson, y su propuesta interactiva, completamente producido por su autoría (y la de su equipo).

 

Las ferias de antiguedades y artesanías en los corazones de las ciudades del mundo son un foco fuerte al que concurren gran cantidad de personas buscando un verdadero valor agregado a la historia local. Buenos Aires, como ciudad reconocida por su gran calidad creativa no podría nunca quedar atrás, la embajadora del proyecto interactivo porteño recibió numerosos agradecimientos, además de consistentes ventas.

 

Visitantes: 10.000 por fin de semana.

Notas relacionadas: https://www.tripadvisor.com/Attraction_Review-g312741-d2626705-Reviews-Plazoleta_Julio_Cortazar-Buenos_Aires_Capital_Federal_District.html

 

Feria de Plaza Dorrego, San Telmo

Feria de Plaza Dorrego, San Telmo

Fundada en 1970 en la ciudad de Buenos Aires, la Feria de San Telmo acoge a un gran número de personas locales y extranjeras con miles de antigüedades y artesanías, así como de eventos culturales. En la feria se encuentran platos tradicionales argentinos, así como juguetes hechos a mano, miniaturas, artistas que exhiben sus pinturas y fotografías, y cientos de contrapartes que decoran la calle Defensa que recorre el centro histórico, en Buenos Aires, Argentina. Desde hace 35 años la feria funciona todos los domingos del año sobre la Plaza Dorrego, entre las calles Defensa y Humberto 1°, de 10 a 17 horas. 

Invitada por el Museo de la Ciudad de Buenos Aires, Josie Watson participó en la feria de la Plaza Dorrego durante el verano 2018-2019 presentando las pinturas y reproducciones de la serie “Ciudad Automática de Buenos Aires”. Las piezas interactivas (las pinturas cobran vida con la App WatsOnArt) fueron presentadas encontrándose a tono con los productos artesanales y de carácter histórico que se venden en la feria. Destacándose como producto innovador y alcanzando un número destacado de ventas, las pinturas interactivas conjugan el arte tradicional y la innovación tecnológica llamando la atención tanto de turistas como de locales, tanto de mediana edad como de los más jóvenes. 

Adhiriendo a la propuesta del arquitecto José María Peña fue su creador, personaje gracias a quien San Telmo se mantiene en pie tal cual hoy lo vemos y seguimos disfrutando, WatsOnArt logra con sus productos preservar la cultura local por medio del uso de la tecnología.

Pionera en modernismo, un siglo antes el lugar había sido el escenario de la adhesión porteña a la Independencia declarada en 1816 en la ciudad de San Miguel de Tucumán. Y por este importante acontecimiento la plaza fue declarada lugar histórico en 1978, año del Mundial de fútbol realizado en Argentina. Es una de las pocas plazas porteñas totalmente pavimentada y de las primeras en tener luz eléctrica. No era por menos de esperar que un producto como el de WatsOnArt fuese cálidamente acojido en sus calles. Las pinturas interactivas muestran lugares importantes de la ciudad de Buenos Aires animados con música producida por artistas argentinos, entre ellos algunos temas de tango.

Todos los domingos el barrio se prepara y piensa para el domingo y la plaza se viste de feria, de tango, de colores y antigüedades, de personajes, de pasiones, de juventud y de nostalgia. Y el tango se cuela en cada uno de los rincones de la plaza, o en cada empedrado lustrado de la antiquísima calle Defensa, por donde caminan todos los fines de semana más de 10 mil turistas, entre locales y extranjeros.

WatsOnArt apuesta con sus productos a la preservación de cultura. Sus pinturas logran, junto con la feria, una oportunidad más para volver al pasado. Logrando un puesto sólido y constante durante la temporada, los turistas pudieron llevarse obras enrolladas (ideal para poder llevarlas en la valija) y quienes se quedaron con las ganas, pudieron volver por su obra de arte el siguiente domingo.

Visitantes: 10.000 personas por fin de semana.

Fuentes:

Welcome Argentina – Paseos en Ciudad de Buenos Aires

https://turismo.buenosaires.gob.ar/es/atractivo/feria-de-plaza-dorrego
 

WatsOnArt en Los 36 Billares, auspicio FEDESPA

WatsOnArt en Los 36 Billares, auspicio FEDESPA

Inspirada en nuestra metrópoli, la joven artista plástica Josie Watson presenta Ciudad Automática de Buenos Aires. Sus vanguardistas obras se exhiben gracias al auspicio de la Federación de Sociedades Españolas en Argentina (Fedespa). Sus pinturas cobran vida al enfocar la cámara de cualquier celular con el uso de una aplicación llamada WatsOnArt, que permite al espectador visualizar el arte de una forma totalmente original.

La app es gratuita para los sistemas de Android e IOS. Además, en dicha aplicación, se ofrece la posibilidad de comprar las obras interactivas, impulsando y acercando el arte a todo tipo de público. Ciudad Automática de Buenos Aires es una exposición de arte que representa a nuestra capital mediante el arte y la interactividad.

En las distintas piezas se pueden vislumbrar lugares y personajes cotidianos. De esta manera la artista comparte su forma de vivir, observar y sentir a su más grande musa inspiradora, nuestra ciudad. Su sello distintivo es la fusión de su reconocido estilo de pintura con la música, la literatura, la escultura, proyecciones digitales, realidad aumentada, instalaciones interactivas y redes sociales. De ese modo expresa integralmente qué es vivir en la ciudad automática de Buenos Aires en la actual era de la interactividad.

Josie Watson es argentina y encontró su estilo de pintura a temprana edad, participando en muestras y exposiciones desde los 11 años. Como artista destacada en los remates de arte emergente del Banco Ciudad, ganó la apreciación de los coleccionistas. Su pintura se ha transformado en un hito identificador de la ciudad de Buenos Aires tanto local como internamente.

Watson posee su propia productora de arte interactivo, cuya misión es acercar el arte a las personas, integrando tecnología a su expresión creativa y subrayando la preservación del patrimonio cultural. Cristian A. Domínguez

Lunes a domingos de 7 a 4
(Desde el 10 de noviembre de 2018 hasta el 10 de marzo de 2019)
Los 36 Billares
Av. de Mayo 1271 – Cap.
Entrada libre

Interacturaon: 6.500 personas

Visitantes: +45.000 personas

Nota: http://martinwullich.com/ciudad-automatica-de-buenos-aires-de-josie-watson/

Noche de los Museos 2018 Buenos Aires – WatsOnArt

Noche de los Museos 2018 Buenos Aires – WatsOnArt

El 10 de noviembre de 2018 se celebró en la ciudad de Buenos Aires la Noche de los Museos en su quinceavo aniversario. Durante la noche, los museos y espacios culturales públicos y privados abren sus puertas con una programación especial para que todos los vecinos los recorran en familia y disfruten de sus colecciones, muestras y actividades. Todas las sedes tienen entrada gratuita y los transportes se suman también a la propuesta: quienes se trasladen durante esa noche podrán viajar gratis en los subterráneos y gran parte de las líneas de colectivos de Buenos Aires.

Los 36 Billares, un notable espacio de la ciudad de Buenos Aires, decidió participar en esta noche especial con una propuesta jóven y de vanguardia, demostrando su apoyo incondicional a la cultura tradicional y moderna. Con un número aproximado de 280 museos y espacios culturales que abren sus puertas para que todas las personas puedan conocer el importante patrimonio que albergan. Recorrer estos espacios es una manera de seguir mostrando a Buenos Aires como una de las capitales culturales del mundo.

Los 36 Billares es un tradicional bar notable y restaurante de Buenos Aires, cuyo nombre toma de su subsuelo donde aún funcionan las tradicionales mesas de billar. Inaugurado en 1894, cuando recién se había terminado la apertura de la Avenida de Mayo, proyecto urbano hermano de la Gran Vía de Madrid, consecuentemente apoyado por las asociaciones españolas acentadas en Buenos Aires. En 1914 se contruyó para la Compañía de Seguros “La Franco Argentina” el edificio academicista francés que lo alberga, realizado con la dirección de los arquitectos Tiphaine y Colmegna. Hoy el edificio aloja al Hotel Marbella en sus plantas altas y a Los 36 Billares en su planta baja y subsuelo.

El gran salón es lugar de encuentro diario para argentinos y españoles (principalmente), como así también para todo tipo de naciones bienvenidas a probar los platos tradicionales, jugar al billar, presenciar eventos en su teatro, asistir a exposiciones de arte y organizar encuentros sociales. Se realizan en el lugar numerosos congresos y actividades culturales de toda índole, permitiendo en su espacio el encuentro de la gran comunidad que se ha consolidado en rededor del notable salón. Por las mesas de Los 36 Billares pasaron escritores notables, como el español Federico García Lorca -que se hospedó en el cercano Hotel Castelar-, o argentinos como Abelardo Arias, y periodistas como Miguel Ángel Bavio Esquiú o Timo Zorraquín.

Los 36 Billares se destaca por ser un punto de referencia en materia de cultura. Los más destacados artistas de la ciudad primero pasaron por su teatro o espacios antes de saltar al mundo. La cándida pasión por la cultura local de sus directores les permite ver a las estrellas nacer antes de zarpar y así cobijar año a año entrañables historias de compañerismo y comunidad.

obra deBenito Blanco, Mariana Vicat y Josie Watson se conocieron por medio de la Asociación Amigos de la Avenida de Mayo dado a la presencia del atelier de la artista, a solo 4 cuadras de la famosa Avenida, y sus actividades sociales voluntarias para el barrio de Balvanera. Encontraron entre todos una gran amistad por su dedicación a la puesta en valor del patrimonio de la ciudad de Buenos Aires. Llamando la atención por su jóven edad y claro enfoque cultural, el presidente de la Federación de asociaciones Españolas de la Argentina (FEDESPA), Benito Blanco, la invitó a presentar WatsOnArt en la nochde los museos.

La Avenida de Mayo, una de las avenidas más transitadas de la ciudad, debutó la noche con la primer apertura de las obras de restauración de El Molino, ubicado frente al Congreso, en el cruce de la Avenida Callao y la Avenida de Mayo, a pocas cuadras de Los 36 Billares. A pesar de la torrencial lluvia que sorprendió esa noche, las personas pudieron acercarse a conocer esta propuesta de preservación cultural materializada gracias a la fución entre el arte tradicional y la tecnología.

WatsOnArt es una iniciativa de la jóven artista que busca concretar una plataforma comunitaria para la preservación del patrimonio cultural, mediante un planeado estudio geolocalizado de acciones y focos cuturales, su identificación visual, sonora y costumbrista, para su concecuente expresión por medio del uso de la tecnología en función de expresión de la identidad local. El proyecto comenzó en el año 2017 con el auspicio del Banco Ciudad y prosigue alcanzando los siguientes objetivos que se propone, esperando concretar sus objetivos para el año 2025.

Links:

La noche de los museos oficial http://lanochedelosmuseos.gob.ar/2019/lnm/es/home

Los 36 Billares oficial: http://www.los36billares.com.ar

Nota: http://martinwullich.com/ciudad-automatica-de-buenos-aires-de-josie-watson/

De izquierda a derecha, Benito Blanco, Mariana Vicat, Josie Watson y Mariano Arias (Gerente)

IV Bienal Internacional de Arte Contemporáneo de Argentina – Centro Cultural Borges

IV Bienal Internacional de Arte Contemporáneo de Argentina – Centro Cultural Borges

Detalle de la pintura “Reflejo” de la artista Josie Watson, que partició en la IV Bienal de Arte Contemporáneo de Argentina en el año 2018

Desde el 10 al 15 de Octubre de 2018 se llevó a cabo en las intalaciones del Centro Cultural Borges la IV Bienal Internacional de Arte Contemporáneo de Argentina.

Con el auspicio del Banco Ciudad y la participación de célebres artistas de la argentina, el evento logró en su IV edición un total de 10.000 visitas. El progresivo apoyo a los artistas que la bienal suscita comienza a atraer año a año a un mayor número de personas. Con el propósito de difundir el arte, la organización de la bienal realiza paralelamente el Anuario de Arte Argentino y Artistas Latinoamericanos (declarado de interés Nacional por la Presidencia de la Nación Argentina) que se difunde internacionalmente. En el exterior del país, la organización realiza también exposiciones y colaboraciones con China, a Estados Unidos, México y el destacado museo El Louvre en París, Francia.

Un destacado nivel de profesionales en el Arte integraron el Comité Académico y el jurado de selección, encargado de calificar y seleccionar a los artistas participantes. Artistas de 38 países distintos expusieron sus obras a un gran público de personas y nuevamente se otorgaron premios a las obras destacadas.

La artista Josie Watson participó por segunda vez invitada por el Banco Ciudad, con una obra interactiva innovadora. La pintura al ser apuntada con el celular mediante la cámra de la App WatsOnArt cobra vida.

La bailarina (o nadadora) retratada que descansa sobre el agua comienza a mover sus brazos, piernas y cabello mientras se escucha una melodía de guitarra y sonidos de agua corriendo. Con esta nueva técnica la expresión artística rompió el espacio de la pintura y la obra se transformó en una experiencia para los sentidos.

Generando una sensación entre los expectadores acostumbrados a la contemplación estática de la pintura en general, un gran número de personas se acercaron a contemplar el suceso interactivo.

(Ver la obra “animada” en el siguiente video:) 

Josie Watson hizo de esta manera la presentación privada con un público reducido de la App WatsOnArt, proyecto interactivo de su autoría y dirección que busca la expansión de los límites del arte hacia los nuevos medios tecnológicos, siempre enfocado en la preservación del patrimonio cultural del arte y su realización tradicional.

Para ver la pintura interactiva con su celular, puede descargar la App WatsOnArt de los buscadores de Google o Apple y con el visor de la App enfocar la siguiente imágen:

 

Links de interés:

www.bienaldearte.com.ar

www.ccborges.org.ar

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