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Welcome! I am Josie Watson

I’m a painter, art director, and entrepreneur in the IT-Arts world. I make paintings with my own hand technique and personal style, and I enhance them with Augmented Reality (AR).

To present my artwork, I create immersive art experiences in the form of interactive art exhibitions. My goal is to merge art and technology to bring them closer to people through my art brand:

Into another dimension

The fusion of art and technology gives me the possibility to expand the limits of my artistic expression. Technology gives imagination the power to become real in the digital realm. In this way, imagination can be felt through the eyes, ears, and body movements, allowing artists like me to shape our own worlds within a parallel dimension and invite others to experience art.

To do this, I use AR as a function that allows me to add digital information such as sounds, movement, shapes, colors and objects onto a tangible work of art. The work of art becomes an anchor to reality and a threshold to the other dimension.


After a year of travels doing my own research on IT-Art, I was about to travel to Buenos Aires -Argentina- to do an installation for the BA Arts Week, but then COVID-19 pandemic was announced. I was obliged to stay in Berlin with hardly any money and living on a friend’s sofa for two months.

Sadly, the pandemic impacted so dramatically Argentina that the economy came down (once again) and now it’s certain that the know-how I got through the last 4 years of research and experience would never have a professional possibility in my home country.


From April to June 2020 I devoted myself to study even harder and create a new inspirational project inspired by Berlin. Since my first visit to Berlin in 2019 my impression is that this is the only city in the world where the rhythm of life had stopped many years ago and the pace of life develops in slow motion, as if the needles of the clock turned counterclockwise.I nourished myself during Corona with the dreams of Albert Einstein, astronomic studies on dark matter and time’s relativity theories, my own life-death experience and the company of exceptional people who also understand what it means to me that in Berlin “Time has Another Art”.

Your support

So far this shift of plans has become the greatest opportunity in my life as I presented the new concept in Berlin and was granted with a studio and a two years VISA! So now it’s my time to reinvent myself and achieve the last missing point: Economic support.
For this I’ve decided to create a community around my art production. People in the Watsoñando Family support financially me and my remote team of artists.

My community receives first-handed information about WatsOnArt’s productions, behind the scene insights of my current new life in Berlin (thoughts, photos, videos, notes, podcasts), and have the exclusivity to give direct feedback on my ongoing productions. This financial support inspires me to study my art concept more deeply every day and to focus solely on producing my best art possible.
So now, with this blessings and your help, surely it is time to go for it a 100%


I invite you to become part of the “Watsoñando” family (“Watsondreaming”) a private community of people that supports my art productions. I believe art saves people and so I want to wring its influence to you through my artwork. My main motivation is the community I work for and belong to. Your participation means the world to me.
You become a member by doing monthly donations. On behalf of your amazing help you receive a reward. Absolutely any help is a massive THANK YOU.

I am producing a new collection of paintings inspired by Berlin called “Time has another art” that will be exhibited in this city with it’s own performance show in a private event where I will invite you soon 🙂

My community’s support goes to:- Art supplies- Art Concept research- Performance’s expenses- Artists collaborations- Life expense

How much things cost in your life Josie? (to have in mind)

5 euros = One round-trip day ticket. Monthly transportation: 95 euros p/person.
10 euros = 1 professional brush. Monthly art materials: 600 euros.
25 euros = One tube 200 ml paint. Monthly painting expenses: 300-500 euros.
50 euros = Electric equipment. Monthly equipment exps. : 200-600 euros.
200 euros = One big sized canvas.
400 = Half of a studio rent.
750 = Half of life expenses of one person living in Berlin.


From Buenos Aires to Berlin

From Buenos Aires to Berlin

The trip out of Buenos Aires

Before launching the online sale in Argentina I felt I needed to learn more about what was happening in the world regarding this new form of art. I suspended all my activities in Buenos Aires, closed my studio, gave the keys to my good neighbor Brenda to water my plants and left on a trip only following my intuition.


Scotish Landspace at Cairngorms National Park, summer 2019

Low-cost Millennial

I could only afford one ticket to go, so I took it to Europe. I had been saving for the last 5 years for this trip, but the frequent devaluation of the Argentine pesos didn’t help so I had really moderate savings. I could accomplish a year of travels thanks to three things: 

– The most important: The help of the people who hosted me when visiting their city.

– 80% of the trip was possible thanks to the App TrustedHouseSitters. I had good childhood experience on taking care of large houses and pets so I easily gained a good reputation in the app. I took sitting places quite seriously. It gave me the time to get into the real pace of each city from the local point of view, not only the touristic. The main difference is having some responsibility in the place you stay, as someone´s pet or home.

– Living a low-cost lifestyle. There are always different budget plans to get to know a city and the opportunity to live the lowest is always a lifetime one. Enjoy the ride as it comes.


Taking care of "Bear" near High gate's cemetery in London.

Between London and Berlin

In the last 6 months I found myself going back and forward between London and Berlin, the two cities that were calling my attention the most and where I could find the best professionals and artists involved in the development of this new art genre.

The results of a year of research

Through this year I was invited to go back to Paris to participate with an interactive installation for the 2019 “Nuit Blanche” event at the CRI (Centre de Recherche Interdisciplinaire) and also to London to exhibit at the first “Tilt Brush Global Contest & Art Fest” (by Google) at the Realities Centre (London´s official Virtual Reality lab). Finally, I was introduced to 3DRuhr lab in Essen, Germany and invited to create a version of Automatic City of the Ruhr Area in the second semester of 2020.

Exhibition at the Realities Centre in London, January 2020

Urban Symphonies

I learned the meaning of “Urban Symphonies” through Sofía Mellino, an argentinean artist radicalized in Essen, Germany. She was the last artist I got to meet when coming back from London’s exhibition to Berlin whilst the frontiers were shutted down and Coronavirus started striking the world. Someone sent her my number (written on a potato chips packet) and she called me when I was in Amsterdam so it was easy to plan a visit to Essen. Sofía is a video artist inspired in Urban Symphonies, also known as a City Symphonies, a cinematic experimental audio-visual form that focuses on showing all aspects of a city. She showed me through history that how cinema directors have presented cities has determined the way we see, imagine, create and remember them. Cities are given the capacity to act, either making them interact with the characters in the film, or represent a character on its own. I embraced this new concept and started to work together with Sofía on the ideas and production lines for Automatic City of Berlin and the oncoming version of Automatic City of the Ruhr Area, where she lives and directs her projects.

First visit to the FabLabs of the Ruhrgebiert, Essen, Germany.

COVID-19 = Going back home trip cancelled

It was March 2020 and I was planning to go back to Buenos Aires to mount an “Automatic City” art installation for the Art’s Fair week in Buenos Aires for the Hipodromo de Palermo (the city’s horse race stadium) official opening. I was gathering the initial group of artists for this event and we were all so excited of how far our first collaboration had taken us. I was creating in Berlin an art network from producers, artists and investors interested in my work and even sponsoring that art installation. 


"Capítulo Uno, despertar en silencio" show at the theatre Santos4040, Buenos Aires.

A new beginning

But the news about COVID-19 made me face a life changing decision. Going down to Buenos Aires might mean not being able to come back in May as I had planned and loosing this new network. Plus the crisis in Argentina would most likely sink me with it. On the 13th of March I decided to change my ticket back home and stay in Berlin at a friend’s place who hosted me at his couch and let me settle a working desk for me to start a new production that was already beating in my heart: Automatic City of Berlin. 

Berlin = “Time has another art”

The worldwide coronavirus situation enhanced my inspiration towards the main concept: Time. While travelling through the EU and UK I identified each city with one concept. If London was “Business”, Paris was “Facade”, Madrid was “Marble”, then Berlin was “Time”.  

Despite being the capital of one of the wealthiest and most powerful countries in the world, Berlin’s daily pace still follows a slow-motion deep contemplation of details, life and humankind. Berlin is not a beautiful city in the traditional sense: it used to be poor and it’s still sexy because of the relaxed mindset of the people that choose to live in it.

Coming back from London to Berlin I could already start feeling how time was being stopped all over the world. Countries being locked down, train trips being reduced, flights almost reduced to repatriation, shops closing, restaurants empty, desolated streets. When I arrived in Berlin the breaking-notion of Time that the city had always given me to reflect was imposed all over the world. If there was a place for me to do quarantine was Berlin.

A photo of Berlin by Josie Watson on March 2020.

Why Berlin?

Getting to know Berlin inspired the resignification of Automatic City. Automatic City became a 3D parallel reality in itself to which I travel to express and understand my life in each human organization that reality presents to me. And it could be, to you, an immersive fantastic reality that would feature different cities of the world through different moments of my life and of our collective history. In this sense, producing Automatic City of Berlin during the COVID-19 pandemic would allow me to preserve both my and other people’s impressions of how time appears to have stopped for humankind, everywhere.

Reference: “Berlin: Symphonie der Großstadt” (1927) – Walter Ruttmann

One of the most recognizable creations tagged as City Symphony is “Berlin: Symphonie der Großstadt” (1927) from Walter Ruttman as he allowed us to understand how Berlin was in those times. Surprisingly, throughout the film’s footage, no recognisable monument of Berlin appears, resulting in an absence of recognisable elements that make the city of Berlin an allegory of the metropolis of the time with all its faults and virtues.

The value of heritage

The past has a fundamental and principal value in the personal and collective identity of individuals and societies. The past continues to have strength as an identity phenomenon. As a reference of what we were, what we are and as an answer of what it can be. And in this sense, cultural goods play a fundamental role, since it is the tangible objects that evoke that past. That is why we consider Heritage to be objects or elements of great value. Like heritage itself, its value depends on the social and historical context in which it is analysed. In the current context, it may be an economic resource as a tourist attraction or as a museum or educational resource. The case is that in order to appreciate heritage, the use it is given has a lot to do with it, as well as the symbolic value it has for the people around it. The main value of Cultural Heritage is what it represents in today’s society, its historical value as a resource to generate identity, prestige and strengthen the culture of the people.  But its historical value is not the only appreciable value. Its aesthetic beauty can be a great attraction as an element that evokes a brilliant past or as an artistic model.

A remain of the wall of Berlin by Josie Watson on April 2020.

Into another dimension of time and space

A Urban Symphony is the creation of a new city that results from the creator’s own vision of an urban space, an artistic expression that needs the configuration of a space that constitutes a reality. Selecting urban places means building a certain reality and pursuing the development of a new architecture based on the two fundamental elements of film content: time and space. Author, time, space and subjectivity are the basic subjects on which the film contributions of the symphonies are based. The sensation of similarity to real space produced by the film image is so powerful that it makes us obviate the flatness of the image, giving the film space the third dimension in the collective imagination, that is to say, that our perception reacts to the film image as to a real space and, nevertheless, we are before a realistic representation of an imaginary space that seems to us to perceive as true.

Autobusmático Buenos Aires WatsOnArt Josie Watson Arte
"Bici-mático" painting 2012 by Josie Watson.
Photo by Josie Watson on April 2020.


Millennial Identity

I understood the importance of highlighting my identity as a Millenial by analysing my own ways of production. I was born in 1988 in Argentina in a world where the internet was not yet available to almost anyone and I knew life before globalization. I took analog photos, watched movies in VHS, heard music on the radio, taped my beloved tracks on cassettes, used floppy disks, fought with my siblings over the use of the landline for internet, played the first arcade games, went back to the middle age with Age of Empires, used ICQ to meet strangers and MSN to chat with boyfriends, worked for an agency creating backgrounds for a private Stan Lee’s videogame project and applied Augmented Reality on my collection paintings. Millennials saw life change early enough to embrace the digital era as our own identity yet still keep the inner analog pace of time. 

Augmented Reality

Augmented Reality (AR) is a digital feature that allows a device to display films, animations, sounds, effects, words or any source of information on a real object. After tracking and recognizing a designated image/form placed in reality (called “marker”) with a special AR camera integrated inside a digital device, the tangible form gets enlarged by the addition of a digital form of art, the connector within this two realities will be a broader concept or form of art in itself that we call IT-Art.

An espectator feedback on the exhibition at the Realities Centre in London, January 2020.



By using Augmented Reality to create a Urban Symphony about Berlin I approach an intention of creating a poly expressive symphony starting from a piece of art itself, a collection painting playing it’s own role in a particular space and time. The viewer ends up feeling how the art is enhanced into deeper realities with multiple inner concepts and interpretations triggering the search for his own and finding it in the new IT-Art identity.

From Art to IT-Art

To explain it in a more familiar way, IT-Art is different from traditional visual art: it is no longer a tangible piece of this world that invites us to travel through our imagination to a fantastic world, but a form of digital art that uses a real-world anchor to help us enter a parallel reality and enables us to choose, using technology, how long we’d like to stay there and how to come back to reality through the tangible art.

"Reflection" IT-Art (original oil painting on canvas and digital animation and sound) by Josie Watson.


Life after COVID-19: A new perception of technology 

If there is something the human race will not forget after Coronavirus pandemy is how the Internet became an essential necessity to connect and take care of others. From the health systems online updates of the spread-deaths-recovered of the disease, to meetings online via Zoom and people finding time to learn new creative skills through social media (as Millennials and Centennials did since they were young). We can say that from this situation on the Internet gained its own cultural heritage and technology became closer to save people. This is why the expression of Berlin during the current situation has to be made through the fusion of art and technology.

First official IT-Art

My goal would be to create the first official IT-Art piece of art inspired by the city of Berlin in a precise historical circumstance. After the experience in Buenos Aires as a local private production and trial of many forms of fusion of art and technology, WatsOnArt was ready to produce a more mature piece of art focusing on the IT-Art new concept. 

Exhibition “Automatic City of Berlin – Time has another Art”

The final outcome of this production would be a collaborative exhibition with a special performance that could be visited by the public to experience IT-Art live. The production of this exhibition would be an IT-Art form itself created through online collaboration as many of these people live in different parts of the globe and would be able to connect through the internet, until lockdowns are gone and they can finally meet in Berlin.

Photo of a rolled up copy of "Alta en el cielo" IT-Art. 

IT-Art product

The importance of creating a product out of this first IT-Art piece through printed copies on paper or stretched on canvas sold online is to present IT-Art as an art genre initially close to people (accessible prices) and into their houses. The pre-release would be made through Kickstarter, fostering a community of art and tech lovers in search of new trends. The incomes of this pre-release would be used for the marketing of the product. Finally the product will be released in WatsOnArt e-shop and the incomes of that sales used to create the next IT-Arts.


For this, I created a Kickstarter campaign to raise the first funds for this new production.

To be continued: Click to read about the Kickstarter campaign.

Photo of a mural in a random street in Berlin, April 2020.

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