Note 2. Unprogramm

Note 2


Nothing exists. The variables of yourself before yourself are all the things you are not. You are not able to see you, and if you do… you’ll never be able to unprogram ‘you’. Each variable’s face profile are razor edges of the pages of a book. I read you by your Spine. Name (Tittle). Class (Editorial). Family (Language). ‘You’ is the result of the inifnity of variables that conform to you. You choose them, but you don’t get to choose when. You ‘are’ first and foremost. You haven’t got a mission. You have a functioning. Precisely because you ‘are’. Choose your functioning. Stop running away.



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Welcome! I am Josie Watson

I’m a painter, art director, and entrepreneur in the IT-Arts world. I make paintings with my own hand technique and personal style, and I enhance them with Augmented Reality (AR).

To present my artwork, I create immersive art experiences in the form of interactive art exhibitions. My goal is to merge art and technology to bring them closer to people through my art brand:

Into another dimension

The fusion of art and technology gives me the possibility to expand the limits of my artistic expression. Technology gives imagination the power to become real in the digital realm. In this way, imagination can be felt through the eyes, ears, and body movements, allowing artists like me to shape our own worlds within a parallel dimension and invite others to experience art.

To do this, I use AR as a function that allows me to add digital information such as sounds, movement, shapes, colors and objects onto a tangible work of art. The work of art becomes an anchor to reality and a threshold to the other dimension.


After a year of travels doing my own research on IT-Art, I was about to travel to Buenos Aires -Argentina- to do an installation for the BA Arts Week, but then COVID-19 pandemic was announced. I was obliged to stay in Berlin with hardly any money and living on a friend’s sofa for two months.

Sadly, the pandemic impacted so dramatically Argentina that the economy came down (once again) and now it’s certain that the know-how I got through the last 4 years of research and experience would never have a professional possibility in my home country.


From April to June 2020 I devoted myself to study even harder and create a new inspirational project inspired by Berlin. Since my first visit to Berlin in 2019 my impression is that this is the only city in the world where the rhythm of life had stopped many years ago and the pace of life develops in slow motion, as if the needles of the clock turned counterclockwise.I nourished myself during Corona with the dreams of Albert Einstein, astronomic studies on dark matter and time’s relativity theories, my own life-death experience and the company of exceptional people who also understand what it means to me that in Berlin “Time has Another Art”.

Your support

So far this shift of plans has become the greatest opportunity in my life as I presented the new concept in Berlin and was granted with a studio and a two years VISA! So now it’s my time to reinvent myself and achieve the last missing point: Economic support.
For this I’ve decided to create a community around my art production. People in the Watsoñando Family support financially me and my remote team of artists.

My community receives first-handed information about WatsOnArt’s productions, behind the scene insights of my current new life in Berlin (thoughts, photos, videos, notes, podcasts), and have the exclusivity to give direct feedback on my ongoing productions. This financial support inspires me to study my art concept more deeply every day and to focus solely on producing my best art possible.
So now, with this blessings and your help, surely it is time to go for it a 100%


I invite you to become part of the “Watsoñando” family (“Watsondreaming”) a private community of people that supports my art productions. I believe art saves people and so I want to wring its influence to you through my artwork. My main motivation is the community I work for and belong to. Your participation means the world to me.
You become a member by doing monthly donations. On behalf of your amazing help you receive a reward. Absolutely any help is a massive THANK YOU.

I am producing a new collection of paintings inspired by Berlin called “Time has another art” that will be exhibited in this city with it’s own performance show in a private event where I will invite you soon 🙂

My community’s support goes to:- Art supplies- Art Concept research- Performance’s expenses- Artists collaborations- Life expense

How much things cost in your life Josie? (to have in mind)

5 euros = One round-trip day ticket. Monthly transportation: 95 euros p/person.
10 euros = 1 professional brush. Monthly art materials: 600 euros.
25 euros = One tube 200 ml paint. Monthly painting expenses: 300-500 euros.
50 euros = Electric equipment. Monthly equipment exps. : 200-600 euros.
200 euros = One big sized canvas.
400 = Half of a studio rent.
750 = Half of life expenses of one person living in Berlin.


Teatro. “CIUDAD AUTOMÁTICA, CAPÍTULO 1: Despertar en silencio”. XII Festival Cambalache.

Teatro. “CIUDAD AUTOMÁTICA, CAPÍTULO 1: Despertar en silencio”. XII Festival Cambalache.

Performance born from the series of paintings and objects “Automatic City” by Josie Watson. With a comic dimension, the interactive city summarizes in images an old and quiet landscape struggling to wake up. Cosmovisions of the new era, technology and humanism bursting out neatly on any bench in the city of Buenos Aires, 21st century.

Intérpretes:Nuria Schneller, Josie Watson

Coreografía:Nuria Schneller

Escenografía: Josie Watson

Dirección:Nuria Schneller, Josie Watson

Theatre: Santos 4040.



XII Festival Cambalache


Jueves 14 y Viernes 15 de Diciembre — 20 y 22 hs — Santos 4040.
Jueves 14 y Viernes 15 de Diciembre — 23 hs — Santos 4040.
Sábado 9 de Diciembre — 23 hs — Espacio Cultural Oliverio Girondo.
Domingo 17 de Diciembre — 23 hs — La Viruta Tango Club.
Lunes 11 de Diciembre — 21 hs — Espacio Cultural Oliverio Girondo.


1 Función + Café Concert : $ 100.-
Café Concert : $ 100.-
2 Funciones + Café Concert : $ 200.-
Abono por las 6 funciones : $ 400.-
Podés comprar tus entradas online en Alternativa Teatral o en Santos 4040, a partir de las 18hs. de los días de funciones.

MILONGA de apertura y cierre con Performance en Oliverio y La Viruta: $ 100.-
Las entradas se compran directamente en el lugar.
* Reservas Oliverio Girondo: WhatsApp: 15 2301 3871

PRESENTACIÓN DE LIBROS y CINEFILIA TANGUERA son actividades con entrada gratuita (capacidad limitada).

SANTOS 4040 : Santos Dumont 4040.
LA VIRUTA Tango Club : Armenia 1366.

Una miradita a los artistas del XII Festival Cambalache!


El XII Festival Cambalache cuenta con el auspicio de Pro-danza (Gob. de la CABA) y Puntos de Cultura.
Y una de las obras “Escarabajeando”, ha recibido un subsidio para participar del XII FC. de la Embajada de Austria en Buenos Aires.

El Festival Cambalache es un evento anual independiente e internacional que ofrece espacios para mostrar las obras escénicas que entrecruzan los lenguajes del tango con la danza y el teatro, así como también los proyectos experimentales y los trabajos en proceso relacionados con los lenguajes propuestos.
Único en su género en todo el mundo el Festival Cambalache ha logrado convocar a quienes aportan concepto y sentido teatrales al tango, concibiendo espectáculos integrales, de manifiesta fusión y renovación de los lenguajes artísticos. Esta tendencia se ha desarrollado también fuera de nuestras fronteras y las mejores producciones tienen su lugar en el mismo festival. Numerosos artistas han encontrado en el Festival el impulso fundamental para desarrollar sus creaciones y búsquedas estéticas.

El Festival Cambalache ha sido declarado de “Interés Cultural” por el Ministerio de Cultura de la Presidencia de la Nación, la Secretaría de Cultura de la Nación, la Legislatura de la Ciudad de Buenos Aires y la Municipalidad de Buenos Aires, desde el año 2005-2017.


La Asociación Civil Cambalache ha sido constituida el 22 de Agosto 2007. Tiene personería jurídica otorgada por Resolución de la IGJ Nro. 458 / 2009.
Los motivos de su creación son los declarados en su propia denominación “para la promoción del tango – danza – teatro” y en particular para sustentar el desarrollo del Festival Cambalache. Los XI Festivales Cambalache realizados a partir del año 2004, son el antecedente de producción artística más importante de la Asociación Civil Cambalache.

En la actualidad está constituida por José Garófalo, Alberto Goldberg, Irina Jabsa, Hugo Mastrolorenzo, Tomás Calello, Alejandra Gutty y Claudia Lombardi, artistas de larga trayectoria en la actividad del tango y el teatro en sus facetas de bailarines, coreógrafos, directores escénicos, organizadores y productores de eventos.

Nueva Escuela de Diseño y Comunicación

Nueva Escuela de Diseño y Comunicación

Opening: 6 October 2017, 17 hs.

Institute: Nueva Escuela de Diseño y Comunicación, Callao 57, Buenos Aires.


Josie Watson visits the high institute where she first learned to fuse traditional and digital art. In the New School, technical careers are taught at an initial level with a special focus on manual techniques together with specialized new technologies for each of them. The artist found here the first space where she could get to know the software and systems with which she would later work on a daily basis.

Josie Watson maintains a fraternal relationship with the New School, accompanying it in multiple activities, giving open classes and tuttoring students in their creative searches.

In 2018 the artist donated to the New School an App with which the murals in the corridors of the old building made by the former students could be seen animated. The walls would come alive! The App was one of the activities that the institution was able to present in its first participation in the 2018 Buenos Aires Museum Night. This type of works done by the alumni promotes the collaboration spirit of an institution that accompanies artists from different creative disciplines on their way to professionalizing their passion and mastering their own careers.


Caja de Cristal, Banco Ciudad

Caja de Cristal, Banco Ciudad

Opening: 2 October 2017, 18 hs. Open until 31st of October.

Institute: Banco Ciudad, Florida 302, Buenos Aires.

Banco Ciudad, the public banck of the city of Buenos Aires is the official patreon of the exhibition “Ciudad Automática of Buenos Aires”, the new icon of the city of Buenos Aires. Josie Watson presents this Art & Technology initiative with an innovative event that you will be able to experience from your cell phone in your city, live and in person.

WatsOnArt is an Argentine interactive art production company specially designed to generate intuitive, inclusive and educational artistic experiences suitable for all audiences. There will also be two interactive installations, and a tango performance by Nuria Schneller.

Created by young Argentine professionals specialized in plastic arts, technology, digital projections, programming, animation, design, theater, music and literature, WatsOnArt transmits in its products the freshness and novelty of cooperative work, a lifestyle that brings together the team members in the same vision of the future of culture, around the plastic artist Josie Watson, director of the project.

The App will be launched at the opening of the exhibition “Ciudad Automática de Buenos Aires” on October 2, 2017 in the city of Buenos Aires, at the branch of Banco Ciudad de microcentro, Florida 302. It is an interactive platform that will offer the viewer to interact with the paintings exhibited in the exhibition, with certain places in the city and with social networks.

WatsOnArt conceives technology as a generator of new forms of emotion that force art to renew itself. That is why it faces the challenge of promoting a new cultural identity that completes the content that other digital and traditional tourism and art platforms are not providing, and gives new generations the tools to generate their new cultural language.

Legislatura Porteña de Buenos Aires

Legislatura Porteña de Buenos Aires

The exhibition “Ciudad Automática de Buenos Aires” by the plastic artist Josie Watson, which is based on art and interactivity within the city, is exhibited in the Hall of Honor of the Buenos Aires Legislature. It is available until July 21st.

“Ciudad Automática de Buenos Aires” is an art exhibition that presents the city of Buenos Aires through art and interactivity. It is an exhibition with works inspired by everyday places and characters of the city of Buenos Aires, created by the plastic artist Josie Watson. It intertwines her paintings on canvas with other disciplines, such as music, literature, sculpture, digital projections, augmented reality, interactive installations and social networks.

The aim of WatsOnArt is to promote art through a platform that enables urban interactivity. Josie Watson is currently working on commissions for the Automatic City series, developing the Automatic City® project and directing the muralism initiative in his neighbourhood entitled “Balvanera Project”.

Josie Watson has been developing the Automatic City® painting series since 2009, with which she has gained recognition in the national market. She was invited to exhibit in 2011 at ArteBA together with Banco Ciudad, in 2012 at the Museum of Contemporary Latin American Art of La Plata by the Association of Friends of MACLA, in 2014 at the art gallery of the British Arts Center (BAC) of the Argentine Association of English Culture (AACI) where she exhibits works of the series Ciudad Automática belonging to private collections of the city never before exposed.


British Art Center – Automatic City – Josie Watson

British Art Center – Automatic City – Josie Watson

Ciudad Automática (Automatic City) is the creation of the artist Josie Watson that will be officially exhibited for the first time in the city of Buenos Aires in the three floored gallery of the British Arts Center (BAC). The series of paintings was inspired in 2008 by the question about her father’s decision to return to live in Argentina, when he was only 17, in view of the possibility of having chosen Syndey and its (very different) quality of life.
Ciudad Automática expresses the experiences that the artist went through in her youth in this chaotic city, at times unintelligible, at times revealing. Chaos and realization are uniquely captured in works where hyperrealism and her graphic style are twinned with an irresistible tension.
July 10th to 31st at the British Art Center (BAC) of the AACI (Argentine Association of English Culture) in Suipacha 1333
Visits: Monday to Friday from 3 to 9 pm.

Translated with (free version)



Municipal Salon Leopoldo Marechal, Hurlingham. Emerging Artists

Municipal Salon Leopoldo Marechal, Hurlingham. Emerging Artists

The Municipal Saloon of Hurlingham, Leopoldo Marechal summons 5 outstanding young artists from the North west region of Greater Buenos Aires.

Inauguration date: 23 November 2013.


Diego David Uviedo

Josie Watson

Pilar Corrales

María Laura Zuljevik

Giulana Maldonado

Municipal Hall Leopoldo Marechal – Josie Watson

Municipal Hall Leopoldo Marechal – Josie Watson

“The city in the West”

Josie Watson brings to West Greater Buenos Aires the exhibition previously performed at the British Arts Center in collaboration with the municipality where she was born and cultivated her artistic style.

Municipal Art Center. Emerging Artists. León Gallardo.

Municipal Art Center. Emerging Artists. León Gallardo.

The Salon Municipal de San Miguel León Gallardo summons 15 outstanding young artists from the region to exhibit in its hall on October 4, 2013.


Diego Rena
Caputo Paula
Marita Battaglia
Alicia Avalos
Diego David Uviedo
Fatima Maggio
Mercedes Galperin
Florencia Moranchel
Carolina Cifuentes
Maria Guzman
Mariano Sangallii
Candelaria Aguilar
Gimena Gioffré
Josie Watson

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