Opening: 2 October 2017, 18 hs. Open until 31st of October.
Institute: Banco Ciudad, Florida 302, Buenos Aires.
Banco Ciudad, the public banck of the city of Buenos Aires is the official patreon of the exhibition “Ciudad Automática of Buenos Aires”, the new icon of the city of Buenos Aires. Josie Watson presents this Art & Technology initiative with an innovative event that you will be able to experience from your cell phone in your city, live and in person.
WatsOnArt is an Argentine interactive art production company specially designed to generate intuitive, inclusive and educational artistic experiences suitable for all audiences. There will also be two interactive installations, and a tango performance by Nuria Schneller.
Created by young Argentine professionals specialized in plastic arts, technology, digital projections, programming, animation, design, theater, music and literature, WatsOnArt transmits in its products the freshness and novelty of cooperative work, a lifestyle that brings together the team members in the same vision of the future of culture, around the plastic artist Josie Watson, director of the project.
The App will be launched at the opening of the exhibition “Ciudad Automática de Buenos Aires” on October 2, 2017 in the city of Buenos Aires, at the branch of Banco Ciudad de microcentro, Florida 302. It is an interactive platform that will offer the viewer to interact with the paintings exhibited in the exhibition, with certain places in the city and with social networks.
WatsOnArt conceives technology as a generator of new forms of emotion that force art to renew itself. That is why it faces the challenge of promoting a new cultural identity that completes the content that other digital and traditional tourism and art platforms are not providing, and gives new generations the tools to generate their new cultural language.